Bebbo is a parenthood app which provides advice to parents of new-borns by showing them that Unicef know and understand the importance of these crucial (first) years.
Role: Designer – PS/AE
Download a free Bebbo app for expert advice and tools on health, nutrition, development, play, parenting and other topics about children from 0 to 6 years.
1. See – Campaign. Telling the Bebbo Story via rich hero creatives that will grab the attention of and build (emotional) engagement. Focusing on parents needs.
2. Think – Always on. Capturing demand from warm prospects and building preference with messaging that showcases relevant topics.
3. Do – Always on. Driving to downloads in the most efficient way possible, harnessing signals from owned data sources to tailor messaging and optimization.
3. Organic. Fun content (games) and informative content (advice)
Fun Content focusing on: Socio-emotional, Cognitive, Language & Communication and Motor.
Informative content focusing on: Health & Wellbeing, Safety & Protection, Responsive parenting, Play & Learning, Nutrition and Parenting corner.