ABN AMRO 2022

Project: Social Campaign & DOOH 

 
A 360° campaign for a leading bank in the Netherlands in commemoration of Pride 2022. We interviewed and photographed four diverse employees of the bank, delving into their personal experiences with inequality. Their narratives served as pivotal content for both social media platforms and digital out-of-home (DOOH) displays.

Simultaneously, on an Amsterdam street, we strategically placed a stool where passersby could openly share their own encounters with discrimination based on personal identity. With this interactive installation, we aimed to amplify voices, foster inclusivity, and spark meaningful conversations surrounding equality and diversity within the community.

All the assets for this campaign were done in Dutch and English.